Tutorials / Business idea guides Free · 4 CLEAR STEPS
Business idea guides Turn an interesting idea into a small, testable next step.
Reading this guide is free. Check any separate account or provider requirements before continuing.
READ IT. TRY IT. MAKE IT YOURS.
One useful step at a time. Follow the numbered instructions below. Use “Watch this part” where a related clip is available; it pauses so you can try the step.
01 STEP 1 OF 4
Browse business ideas Open the idea guides and choose a model relevant to your interests and experience.
▶ Watch this part 5 sec 02 STEP 2 OF 4
Read the customer journey Consider who needs it, what they would do on the website and what you would need to deliver.
▶ Watch this part 6 sec 03 STEP 3 OF 4
Review evidence and limits Follow the cited sources and check whether the information fits your situation today.
Follow the written instructions for this step. 04 STEP 4 OF 4
Choose a small test Write down one validation task before investing in a complete website. A guide is not proof of demand or future income.
▶ Watch this part 6 sec HOW YOU KNOW IT WORKED
Check your result. You have one practical question to test with real prospective customers.
If it doesn’t feel right yet. Use the bigger-picture worksheet to separate assumptions from evidence.
Ask for a helping hand ↗ Include the step and what happened. Leave passwords, keys and private customer information out.
WATCH WHEN IT HELPS
Business idea guides Close video × ▶ THE WALKTHROUGH See the controls in action
Back to the steps ↓ Your browser cannot play this video. Use the written steps or download the walkthrough . 20 sec · silent, captioned screen walkthrough · recorded 12 October 2026 in a local workspace with fictional content. Pauses edited for reading. Clips show related controls; follow every written step, including any checks outside PorridgeWeb.
Read the video transcript 0:00 Use an idea guide to investigate an opportunity, not to assume demand.0:04 Step 1 Open the guide closest to your idea.0:09 Step 2 Plan around the customer journey and the evidence in the guide.0:14 Step 4 Choose a small validation step before building everything.Guide checked against the working tools on 12 October 2026. External service screens and requirements may change.
EXPLORE FIRST. CHOOSE WHEN YOU’RE READY.
Close × A little more room This is a member feature. Keep exploring, try the free tools, or see which plan could suit your next step.
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A USEFUL START
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A useful place to start, with room to explore.
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The complete website kit, plus products, planning and resources.
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