Free business website playbook · Read, write, use
Plan a website you can actually build.
A practical workbook for turning a business idea into a clear message, useful pages and a visual direction. Finish with a plan you can use in PorridgeWeb or take to your chosen designer.
8-page PDF, practical worksheets and a completed fictional example. Get a one-off email link to read the playbook and download it. Relevant follow-up emails are a separate, optional choice.
Unlock the working pages on this device ↗One plan you can act on.
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A useful decision
Give your website one clear job
Start with a customer and a useful action. A website can do several things, but its opening should not ask people to make every decision at once. Write what you offer, who you help and what someone can do next. Use facts you can stand behind.
Fictional example: “Garden care for busy Adelaide households. Tell us about your garden to discuss a maintenance visit.” Do not publish locations or services you do not provide.
Your task. Draft your opening sentence in the worksheet. Then use the free customer message starter to explore the wording.
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